Final Program

 

8 a.m.: Registration Opens
9 a.m. – 5:30 p.m.: Conference
5:30 – 6:30 pm: Off-Site Reception

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HITS: Wiring the New Hollywood Network



9 a.m.
Welcome Remarks

Linda Livingstone, Dean and Professor of Management, Pepperdine University
Devendra Mishra, Conference Chairman & Chief Strategist, MESA


9:15 – 9:45 a.m.
KEYNOTE: Business Transformation in the Digital World: The IT Enabler!

The entertainment industry faces formidable challenges and opportunities to achieve growth and profitability in an unprecedented period of the confluence of disruptive technologies. Advancing Information systems in a socially-networked market place is of strategic value. The ability of IT to cross boundaries within and outside a studio is compelling.
Moderator: David Cohn, Associate Features Editor, Variety
Darcy Antonellis, President, Warner Bros. Technical Operations


9:45 – 10:30 a.m.
Studio CIO Panel: Strategic Challenges for Business Evolution & Growth

The emergence of digital entertainment, growth of ubiquitous internet and the decline of the physical medium have resulted in the realignment of business functions within studios and necessitated a transformational role for Information Technology as its focus shifts from technology to business. IT executives from Film, TV, Home Entertainment and Video Games will address objectives, strategies and tactics to collaborate for business optimization and revitalize the industry. In addition, cost containment and the need to develop a common industry IT face will be explored to enable effective development of software, hardware, infrastructure and network.
Moderator: Leo Collins, Customer Advisor, Oracle
Steve Andujar, Executive Vice President and CIO, Sony Pictures Entertainment
John Herbert, Executive Vice President/CIO, Twentieth Century Fox
Steve Lapinski, Senior Vice President, IT, NBCUniversal
Theresa Miller, Executive Vice President/CIO, Lionsgate
Beth Overhuls, Vice President, Business Systems Engineering, The Walt Disney Company
Abe Wong, Executive Vice President/CIO, Paramount Pictures


10:30 – 11:00 a.m.
NETWORK BREAK



11:00 – 11:30 a.m.
Enterprise Transformation: Unlocking Business Value

Deployment of information systems in various operations of the Studio, while recognizing the product life cycle and the shifting windows of exhibition, has led to creating significant value for the overall business. An ongoing IT strategy of successfully linking with business operations, focusing on business processes, modifying organizational structures where necessary and applying technology is producing the much-needed business transformation while the industry faces disruptive technologies. Alignment of technology with information systems has led to automation, efficiency and an ability to scale business value.
Derek I. Smith, Senior Vice President, Operations Strategies, 20th Century Fox


11:30 a.m. – 12 p.m.
It’s Not Your Mother’s IT Department Anymore: The Mashup of Technology Groups in the New Studio Operating Model

Hollywood is addressing disruptive technologies in the entertainment industry by restructuring their businesses. This presentation highlights how information technology is reinventing itself to align with the changing Business structure at the Studio to maximize its value proposition with the ultimate consumers and its internal customers and trading partners.
Beth Overhuls, Vice President, Business Systems Engineering, The Walt Disney Company


12 – 12:15 p.m.
Hollywood IT Society – HITmaker Award Presentation



12:15 – 1:15 p.m.
NETWORKING LUNCHEON



1:15 – 1:45 p.m.
Advanced Analytics (BI) for Integrated Businesses of Film, TV and Theme Park

Customer information for a film, TV show and theme park in an enterprise data warehouse yields significant business intelligence for management decision making, both operational as well as strategic. The implications of the system over the product life cycle of Studio content are vital in the various channels of distribution for revenue growth, efficiency in the supply chain and brand building. Presentation will demonstrate how the IS staff and the business leaders have come together to convert information into greater economic outcomes.
Bryan Rockoff, Director of Enterprise Data Warehousing, NBCUniversal


1:45 – 2:30 p.m.
Residuals Management: A Challenging Opportunity

The ecosystem of studios and producers; guilds of actors, directors and writers; 3rd party payroll houses; talent and labor; talent representation; and multi-emlpoyer organization face challenges to enhance customer service with regard to the process around residual payments. Leaders of various organizations will discuss the current situation and explore matters of mutual benefit.
Moderator: David Cutbill, Principal, Deloitte
David Buckholtz, Vice President, Divisional CIO – Corporate Information Technology, Sony Pictures
Elizabeth Cullen, Executive Director, Studio Technology, The Walt Disney Company
Erin Griffin, Chief Information Officer, Screen Actors Guild
Jonathan Handel, Of Counsel, TroyGould


2:30 – 3 p.m.
KEYNOTE: Content Centric Network: Achieving Efficiency without Compromising Web Privacy!

It is becoming too costly to provision today’s networks for the rapidly increasing demands of digital content management and distribution. A new approach to networking is being developed at PARC, Content-centric networking changes the way we think about networking, simplifies how applications consume content, and enables applications and services to be designed in a way that more content can be delivered for far less cost. When it comes to privacy, it’s the data not the server endpoint that is encrypted. That gives the author the ability to say who’s allowed to view their work. Data is signed cryptographically, so there’s a notion of an identity provider, with the crypto key itself treated as just another content object. You, the content creator, manage and set identities for recipients of your data while CCN handles the encryption.
Teresa Lunt, Vice President, Director of PARC’s Computing Science Laboratory


3 – 3:45 p.m.
Universal Media ID: The Emerging Deployments Across The Ecosystem

The Hollywood IT Society (HITS) is addressing the need for a Universal Media ID for the media and entertainment industry through the automation of transactional relationships between trading partners. The mission is to drive out inefficiencies in the supply chain, while enabling the adoption of new business models and workflow processes to support the increasing opportunities made available through the digital distribution of content.
Moderator: Eric Iverson, Vice President, Information Technology, Worldwide Product Fulfillment, Sony Pictures
Panelists:
Filiz Bahmanpour
, Director IT Global Rights & Title Management, NBCUniversal
Josh Kline, Head of Online Services, Final Draft
Kurt Kyle, Industry Principal, Media & Entertainment, SAP America
Geoff Murillo, Manager Client Services, Entertainment Media Archives, Warner Bros. Technical Operations
Kip Welch, Vice President, Business Development, Motion Pictures Laboratories and President, EIDR


4 – 5:20 p.m.
HITS INNOVATION AND TECHNOLOGY SHOWCASES (MULTI-TRACK BREAK-OUT SESSIONS)

Industry experts share innovative ideas, processes, or perspectives in an interactive and intimate way with the audience who are free to choose which topic/area they find most interesting. Sessions will address key areas on four separate tracks, as introduced above, with a panel discussion among session participants closing each separate track.


TRACK 1: AUTOMATION OF SUPPLY CHAIN - Room A

4:10 – 4:30 p.m.
Simplifying Content Distribution Across Mobile & Cloud Using API Management

The need to make content and its metadata available over the Internet has never been greater. Consumers want their content on-demand and on every screen. That means content producers need a safe, reliable and manageable way to selectively expose content to different apps and online services, whether these reside on smart-phones, tablets, games consoles or in the Cloud. APIs provide the mechanism for sharing content across the wider Internet but API security and API management provide the mechanisms for controlling and monetizing that content in an increasingly fragmented online universe. This session will provide an introduction to how an enterprise-grade API management platform can be used to regulate, secure, meter and monetize content across diverse client applications, independent of the device or online platform.
Steve Loscialpo, Managing Director, Layer 7 Technologies


4:35 – 4:55 p.m.
Building the Real-Time Media Enterprise

Media & Entertainment organizations can finally reap the benefits of an unprecedented industry-specific solution offering. As M&E organizations strive for maximum agility in the changing digital landscape, and seek to optimize their business opportunities, alignment of the enterprise around consumer, content and revenue management, is an economic imperative. Only by carefully managing and measuring the value of digital assets, unleashing their intrinsic intellectual property capital and realizing new revenue opportunities can organizations compete effectively.
Leo Collins, Oracle Client Advisor, Oracle


5 – 5:20 p.m.
From Zero to Mach Speed to an Animago Award!

Take the ToonBox Entertainment journey from one of the world’s first 3D stereoscopic animated series Bolts & Blip to the award-winning short film, “Nuts & Robbers”. Being on the cutting edge of what can be done in animation, this relatively new company went from zero to mach speed in their IT infrastructure in a short amount of time to produce Hollywood quality content for an independent production’s budget. Head of Production Technology William Seneshen will share IT needs, considerations and lessons learned for quickly putting together a high quality, stereoscopic animation studio with Dell. Seneshen recently wrapped up 13 years at DreamWorks Animation and was part of the animation team for the Academy Award winning film Shrek, the first ever Academy Award for Best Animated Feature. Seneshen has over a decade of experience in stereoscopic film-making, beginning with supervision of Jeffrey Katzenberg’s special internal project in 2001: a 3D IMAX re-execution of Shrek. ToonBox creates original content for film, television, and interactive productions for the global market. www.toonboxent.com | www.dell.com/poweredgec
Janet Bartleson, Director of Marketing Communications for Data Center Solutions Dell
William Seneshen, Head of Production Technology, ToonBox Entertainment


TRACK 2: OPERATIONALIZING DIGITAL DISTRIBUTION – Room B

4:10 – 4:30 p.m.
Universal Media Identifiers in Action: Case Studies in use of EIDR in Studio Workflows

Hear from two major studios at the forefront of deploying universal identifiers: their use cases for EIDR, work done so far to integrate and operationalize EIDR within their workflows, lessons learned and plans for the future.
Jason Peña, Director, Title Management Organization, NBC Universal
JR Yasgur, Vice President, Aggregated Metadata Management & Operations, Sony Pictures Entertainment


4:35 – 4:55 p.m.
Beyond DAMs: Solving Metadata and Delivering Assets with MarkLogic Server

Hear how film studios, media companies and other organizations are using MarkLogic to help solve asset metadata challenges as they create new digital products and lines of business. This session will review the challenges around finding information and assets in today’s media enterprises and will describe how MarkLogic-based solutions are helping deliver custom collections of assets and drive new business opportunities by enabling product managers to create information products with assets from across an organization; technology teams to create a platform for digital supply chain operations; business executives insight on internal and external asset usage; and technology executives deliver systems that can seamlessly work across the complex technology landscape of today’s media companies.
Matt Turner, Principal Media Technologist, MarkLogic Corporation


5 – 5:20 p.m.
Find Hidden Insight in Your Digital Entertainment Metadata

A studio’s enterprise IT department is asked questions essential for the operations of the business every day – but some require a lot more work than others. For example, the digital distribution group might ask when a show airs on German TV so they can trigger the VOD release window. How can you confirm the show’s original air date in other countries without having to make a dozen phone calls? The creative team might want to know the monthly sales trends for Teen Science Fiction movies across the industry for their planning. How can you accurately report on films by genre, let alone sub-genre, when every studio assigns genres slightly differently? In this session, Simon Adams, SVP from Rovi Corp., will share how many of the top studios are working with metadata specialists to find short cuts to answer questions like these and more.
Simon Adams, Senior Vice President, Marketing & Sales, Rovi Corporation


TRACK 3: TRANSFORMATION OF ENTERTAINMENT THROUGH TECHNOLOGIES – Room C

4:10 – 4:30 p.m.
The Growth of 2nd Screen and Impact on Consumer Data and IT

An estimated 84% of American consumers watch television with a “second screen” in their hands via a smartphone, tablet, laptop or other handheld device. As this emerging trend becomes commonplace, Hollywood continues to develop new and inventive ways to keep eyeballs focused on both their broadcast/home entertainment content on the big screen as well as portable devices. What does the data generated by the consumers of 2nd screen content mean to operations and IT? This insightful presentation will give you the “need to know” about this new medium and and how studios connect with their customers.
Chuck Parker, Entertainment Executive and Conference Chairman, 2nd Screen Summit


4:35 – 4:55 p.m.
Get A Clue! Solve the Mystery of Innovation & Intellectual Property Value

Digital. New revenue models. Shared content. Residuals.  Dynamic aspects of the entertainment industry are creating a wave of business disruption. But are you riding the wave of innovation, or is it crashing over your head? In the chaos, there is opportunity. Shifting business models and company reorganization can provide amazing new business and technology solutions – some of which can be protected innovation through intellectual property (IP). And it’s a repeatable model. It’s a mystery that this hasn’t this been exploited in entertainment! We will discuss how you can take full advantage of the technology onslaught via innovation and IP process.
Nancy Edwards Cronin, Principal Partner, ipCapital Group


5 – 5:20 p.m.
The New Rules of Building an Enterprise Software Company That People Love

A large part of disrupting the enterprise giants is building a culture that’s more in line with consumer technology companies. Rather than building aggressive sales teams around locking customers into licenses (“elephant hunting”), new enterprise startups are taking a fundamentally different approach and focusing on product execution as the best means of acquiring (and retaining) customers. This session discusses how the new rules of enterprise software are about delivering substantially better products and services, and aligning customers with buyers in unprecedented ways.
Robin Daniels, Head of Enterprise Product Marketing, Box


TRACK 4: ENHANCING DECISION MAKING THROUGH SOFTWARE, BI & DATA WAREHOUSE – Room D

4:10 – 4:30 p.m.
Business Planning and Consolidation for Film and TV: Optimizing Global Performance

Demonstration of Business Objects Planning and Consolidation (BPC) to optimize global operations and gain critical and timely insight into the financial performance of the film and TV business as a whole, each line of business and media type, and thousands of individual titles. The tool has paid huge dividends by systematizing planning, forecasting and management reporting.
Jeremy Fuchs, Vice President, Information Technology, Lionsgate
Scott Mills, Senior Analyst & Architect, Financial Systems, Lionsgate


4:35 – 4:55 p.m.
Box Office Busting – Unleashing Digital Marketing Analytics

Driving today’s audience demands as much marketing talent, sophistication and orchestration as writing, acting, SFX and post-production. Finding and reaching the right audience in an environment marked by shrinking marketing cycles and expensive advertising demands new tools for quickly grasping the impact and influence of paid and earned media that drive engagement and shape opinions. For IT this escalates the demand to harness Social, Mobile and other digital interactions to target and manage marketing investments. Leveraging the power of Teradata’s Big Data Analytics platform (Aster), its industry leading Integrated Marketing Management (IMM) Aprimo, and our data warehouse family we will demonstrate new capabilities in audience insight and engagement to quickly increase title monetization.
Mayank Bawa, Co-President, Teradata Aster


5 – 5:20 p.m.
How to Catch a Serial Killer in Three Minutes

When you think BI, you might think boring, canned analytics. QlikView is a whole new way to discover your data. It’s BI for the people. It’s exciting, innovative and self-service, meaning people can use it in virtually any problem-solving or decision-making scenario. At this session, you’ll see how in an ocean of data, help is just a Qlik away. You’ll learn how police in Sweden used QlikView to help track down a serial killer. QlikView is mobile, social, powerful, and addictive. It’s what’s next in BI. So, what will you discover with QlikView? Join us and find out.
William Sorenson, Chief Financial Officer, QlikView


5:30 p.m.
Off-site Cocktail Reception


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